MELBOURNE: Cricket Australia (CA) has struck a seven-year deal with Disney Star to broadcast men’s and women’s matches in India, the governing body said on Sunday.
The deal, reportedly valued at more than $250 million, will bring international matches and the men’s and women’s national Big Bash League to India “and other territories across Asia” from the 2023/24 season. beamed.
“Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia each summer,” said CA chief Nick Hockley in a statement.
“There has been a lot of interest in our rights and we are very grateful to our current rights holder, Sony, for their partnership, which will continue throughout this season.”
Disney-owned Star India retained the television broadcasting rights to the Indian Premier League for $3.02 billion last month. Disney Star is a wholly owned subsidiary of Walt Disney Co.
“Cricket Australia represents some of the best content that the world of cricket has to offer,” said Sanjog Gupta, Disney Star’s Director of Sport. “Some of the most memorable moments for Indian fans were produced in Australia and we look forward to highlighting many more such moments.”
Seven Network has taken legal action against CA to terminate its six-year A$450 million ($312 million) deal with the governing body.
($1 = 1.4440 Australian Dollars)
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