Swimsuit shopping is known to be the worst kind of shopping, especially if you’re struggling to find suits that combine comfort, support, style, and a dash of sex appeal, not to mention actual availability at your size – the unicorn of swimsuits, if you will. But Cuup Swim, the new line of bikinis from the lingerie brand Cuup that goes direct to the consumer, comes pretty close with all of the weaknesses mentioned above with its latest version.
Cuup has brought its experience of bra fitting with a bikini top in a whopping 53 sizes (30A to 42F plus seven smaller sizes: XS to XXXL) into the swimwear game to really suit all body types.
The collection includes three underwire tops inspired by the brand’s popular bras: the Scoop, a top designed for more active days in the water; the plunge, a minimalist but ultra-supportive triangular top; and the balconette, an interpretation of the sexy bra style that’s modern and nimble for days by the pool or on the bank. Not to mention, there are also three bottom styles: the classic bikini, the high-cut highwaist, and the tap, a high-waisted option with more hip coverage. All models are made of luxurious nylon fabric that is anything but thin. They come in five bold colors – black, white, seaweed, lava, and earth – that complement any skin tone.
And while Cuup Swim is certainly happy when it comes to style options, the fit is right where the suits really shine. To take the guesswork out of buying swimsuits, Cuup and his team of fit therapists offer all customers a virtual fitting. Cuup sent me a suit to try on myself, but the adjustment I made earlier proved extremely valuable; My fit therapist Tania explained how to measure my chest (no less with a Lightning cable and a ruler!) And had helpful recommendations based on my personal style and fit preferences. The result was a swimsuit top that fits perfectly out of the box in a size I never knew I would choose myself.
My colleagues, who were also given a cuup suit to try on in different styles and sizes, agreed that the fit was unprecedented – trade editor Rachel Lubitz and associate editor Kiana Murden found the top to be equally supportive, Flattering and comfortable to wear (no stuck hanger here or tape uncomfortably narrow). Plus, we all raved about the wonder of the adjustable straps (seriously, why don’t all swimsuits have adjustable straps?) And the silky fabric.
Cuup swim tops retail for $ 98 while the bottoms are $ 68 – but these bikinis are definitely worth the price. After all, finding the perfect unicorn swimsuit that checks all the boxes? That’s priceless.
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